What Is Multi-Channel Sync?

Definition: Multi-channel sync is the automated process of keeping product data, inventory levels, orders, and customer information consistent across multiple sales channels, including online marketplaces, physical stores, and e-commerce platforms.

Multi-Channel Sync Explained

Effective multi-channel sync requires a single source of truth (typically the ERP system) and connectors that propagate changes to all channels in real time. Challenges include handling currency differences, marketplace-specific fields, and conflict resolution when the same data is modified on multiple channels simultaneously.

Related Terms

Related Integrations