What Is Marketplace Integration?

Definition: A marketplace integration is a software solution that connects an e-commerce marketplace (such as Amazon, Shopify, or eBay) with a business management system, automating the flow of products, orders, inventory, and customer data between platforms.

Marketplace Integration Explained

Modern marketplace integrations use webhooks for real-time event notifications and REST APIs for data synchronization. Key capabilities include product listing management, order import/export, inventory level sync, pricing updates, and shipping/tracking information exchange.

Related Terms

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